Search Engine Optimisation (SEO)
Be the practice patients find first — for the searches that matter most.
When someone searches "dentist near me," "psychologist in [suburb]," or "GP that bulk bills," the practices on page one win the booking. Everyone else is invisible. Our healthcare SEO puts your clinic in front of patients at the exact moment they're looking for care.
The challenge
Healthcare SEO is not generic SEO. Google applies stricter "Your Money or Your Life" quality standards to health content, rewarding demonstrable expertise and penalising thin or misleading pages. At the same time, every optimised page still has to satisfy AHPRA — no testimonials, no unsubstantiated claims, no creating unrealistic expectations of treatment. We optimise for both audiences at once: the algorithm and the regulator.
How we help
Local SEO and Google Business Profile optimisation so you dominate "near me" searches
Keyword strategy mapped to how patients actually describe their symptoms and needs
Compliant, expert-authored service and condition pages that rank and convert
Technical SEO — site speed, mobile, structured data and healthcare schema markup
Ethical review and citation building on directories that matter in Australian healthcare
The result
You get sustainable, compounding growth from patients already looking for what you offer, without a single line that could trigger a compliance breach.