Hormone Therapy Marketing
Reach patients seeking TRT and menopause care — compliantly, and at scale.
Hormone therapy — testosterone replacement for men, and menopausal hormone therapy for women — is a fast-growing category with highly motivated patients. But testosterone and MHT are prescription-only medicines, and compounded "bioidentical" hormones carry their own advertising cautions. We grow your clinic around the consultation, the symptoms you help with and the clinical pathway — not the hormones themselves.
Your regulatory reality
Testosterone and menopausal hormone therapy are prescription-only (Schedule 4) medicines, so advertising them to the public is prohibited under the same TGA rules that govern weight-loss and cannabis medicines. The TGA also cautions against marketing compounded "bioidentical" or "natural" hormones as safer or more effective, since those claims aren't supported by evidence. Naming hormones, promoting them, or implying outcomes all carry real risk.
How we grow hormone therapy clinics
Symptom- and consultation-led SEO and content (men's health, menopause, fatigue, low testosterone concerns)
Compliant paid campaigns that promote assessment and care, not hormones
Education that positions your clinicians as the trustworthy, evidence-based option
Conversion-focused landing pages and streamlined booking
Full TGA and AHPRA review on every asset before publication
The market you're competing in
Patients are increasingly proactive about hormone health and actively searching for help — but they're wary of clinics that over-promise. The clinics that grow are the ones that lead with credible, symptom-focused education and a clear clinical pathway, ranking and converting on the consultation rather than the medication
Why hormone therapy clinics choose Praxis
Because we combine genuine marketing firepower with deep knowledge of your field and its rules. We get more of the right patients through your door — and we protect your practice while we do it.