General Practice Marketing
Grow your general practice — with marketing that understands your patients and your rules.
At The Praxis Collective, we market general practices for a living. We understand your patients, your referral pathways and — critically — the exact regulatory line your advertising has to stay behind.
Your regulatory reality
General practice sits under AHPRA (medical registration), so all advertising must avoid testimonials, misleading claims and anything that creates unrealistic expectations — while clearly communicating practical details like billing and services.
How we grow exercise general practices
Local SEO and Google Business Profile optimisation for "GP near me" and "bulk billing"
A fast website with online booking and clear service, billing and hours information
Recruitment marketing to attract and fill new GPs' books quickly
Google Ads for new-patient acquisition and new service lines (skin, women's health, etc.)
Reputation management to build the trust patients look for in a regular GP
The market you're competing in
Patients choose a GP on proximity, availability, billing (bulk-billing vs private) and trust. With patient loyalty softening and new clinics opening, the practices that grow are the ones that are easy to find, easy to book, and clear about what they offer.
Why exercise general practices choose Praxis
Because we combine genuine marketing firepower with deep knowledge of your field and its rules. We get more of the right patients through your door — and we protect your practice while we do it.