Paid Media & Google Ads
Predictable patient acquisition — engineered to stay inside TGA and AHPRA rules.
Paid advertising is the fastest way to fill a new practitioner's books or launch a new service line. It's also the fastest way to get an infringement notice if you advertise a prescription-only medicine or use a non-compliant claim. We run paid campaigns that acquire patients on purpose and stay compliant by design.
The challenge
The TGA prohibits advertising prescription-only medicines to the public — including GLP-1 weight-loss medications, medicinal cannabis and many peptides. AHPRA prohibits testimonials and misleading claims. Google and Meta layer on their own healthcare advertising restrictions on top. Most agencies either get campaigns disapproved or, worse, get them approved when they shouldn't have. We know exactly what can and can't be said — and how to sell the service without naming the prohibited product.
How we help
Google Search and Performance Max campaigns targeting high-intent patient searches
Meta (Facebook & Instagram) campaigns for awareness and lead generation, built to platform health policies
Landing pages engineered to convert clicks into booked appointments
Conversion tracking and call tracking so you know your true cost per patient
Compliant ad copy that promotes the service and consultation, never the prohibited product
The result
You get a reliable, measurable stream of new patients and complete confidence that nothing in your account is going to attract a regulator's attention.