Occupational Therapy Marketing
Grow your occupational therapy practice — with marketing that understands your patients and your rules.
At The Praxis Collective, we market occupational therapy practices for a living. We understand your patients, your referral pathways and — critically — the exact regulatory line your advertising has to stay behind.
Your regulatory reality
Occupational therapy is AHPRA-registered, so advertising must meet the standard guidelines — no testimonials, no misleading claims — while clearly communicating services across NDIS, paediatric, aged-care and rehabilitation settings.
How we occupational therapy practices
Clear content explaining OT services across your specialties and settings
SEO for paediatric, NDIS, aged-care and rehabilitation searches
Referrer and plan-manager focused materials to drive steady referrals
A website that helps families and participants understand and book quickly
Compliant reputation building to reassure referrers and clients
The market you're competing in
OT is often referral- and funding-driven, especially through the NDIS. Many patients and families don't fully understand what OT covers. Your marketing needs to educate, reassure, and make you the obvious, findable choice for both referrers and self-managed participants.
Why occupational therapy practices choose Praxis
Because we combine genuine marketing firepower with deep knowledge of your field and its rules. We get more of the right patients through your door — and we protect your practice while we do it.