Social Media
Build trust and recognition — without a single word that breaches the guidelines.
Social media is where patients get to know, like and trust your practice before they ever book. Done well, it builds a warm audience that chooses you over the clinic down the road. Done carelessly, it's the single most common source of AHPRA advertising breaches — because a reshared patient story or an influencer partnership can cross the line in seconds.
The challenge
The line is subtle. A patient sharing their own story on their own page is fine; your practice reposting it as advertising is a testimonial breach. New rules from September 2025 ban influencer testimonials for cosmetic procedures and require "results may vary" warnings on before-and-after imagery. We manage your channels so every post educates and engages while staying firmly compliant.
How we help
Content calendars built around education, practitioner expertise and practice culture
Compliant handling of reviews, comments and patient interactions
Before-and-after and case content that meets the current cosmetic advertising rules
Community management that protects your reputation and your registration
Profile and channel optimisation across the platforms your patients actually use
The result
You get a social presence that grows genuine trust and recognition — and a team watching the compliance line so you never have to.