Fertility & IVF Marketing
Reach hopeful patients with warmth and credibility — without a single misleading success-rate claim.
Fertility care is deeply emotional, high-value and fiercely competitive. Patients research obsessively and compare clinics on success rates, cost and trust. But success-rate advertising is exactly where the ACCC has come down hardest in this sector, and fertility medicines are prescription-only. We grow your clinic on genuine trust and clear, compliant information — not the inflated numbers that land clinics in trouble.
Your regulatory reality
Fertility specialists are AHPRA-registered, so the testimonials ban and misleading-claims rules apply. On top of that, the ACCC has publicly found IVF clinics making misleading success-rate claims — selective reporting, and dressing up "clinical pregnancy" figures as success rates — and the RTAC Good Practice Criterion requires accurate, plain-language patient information. Fertility medications are prescription-only and can't be advertised to the public.
How we grow fertility clinics
SEO for "fertility clinic / IVF near me", cost and condition-specific searches
Empathetic, accurate content on the journey, the options and the costs
Transparent, ACCC-compliant presentation of success data
GP and specialist referrer marketing
Reputation and brand-trust building for an emotionally high-stakes decision
The market you're competing in
Patients are emotionally invested, price-aware (bulk-billed versus premium) and compare clinics heavily before committing. The clinics that win lead with transparency, empathy and credibility rather than the biggest number — and referring GPs matter enormously to the pipeline.
Why fertility clinics choose Praxis
Because we combine genuine marketing firepower with specialist knowledge of the prescription-medicine rules. We get more of the right patients through your door — and we protect your clinic while we do it.