The marketing agency that speaks your profession's language
Healthcare is the hardest sector in Australia to market. AHPRA advertising guidelines, TGA restrictions, and a profession that rightly puts patient safety ahead of promotion. Most agencies don't know the rules. We built an agency around them.
The Praxis Collective is a specialist marketing agency for medical and allied health practices. GP, medical weight loss, medicinal cannabis, mental health, dental, peptide and allied health clinics across Australia.
Specialist marketing for medical & allied health practices
We're a specialist marketing agency for the medical and allied health sector. Brand, websites, social, paid search, SEO and patient communications, all built to meet AHPRA and TGA requirements, and all built to fill your books.
We only work in healthcare
GP clinics, dental practices, allied health, mental health, medical weight-loss, medicinal cannabis, peptide and specialist clinics — this is the only sector we serve. That focus means we already know your patient journey, your referral pathways, your seasonal demand, and the exact regulatory line your marketing has to stay behind. You spend less time explaining your world to us and more time seeing the results.
What we do
We run the full growth engine for a modern practice, and every service is delivered with compliance baked in from the first draft:
Search Engine Optimisation — so you're found when patients search for care near them
Paid Media & Google Ads — patient acquisition that respects TGA and AHPRA advertising rules
Social Media — building trust and recognition without straying into testimonials or prohibited claims
Website Design & Development — fast, accessible, booking-ready clinic websites
Branding & Identity — a professional presence patients trust on first impression
Content Marketing — educational content that ranks, converts, and stays inside the guidelines
Reputation & Reviews — growing genuine patient reviews the compliant way
AHPRA & TGA Compliance — review, audit and safeguard everything you publish
Compliance is our starting point, not an afterthought
The National Law prohibits using testimonials to advertise a regulated health service. The TGA prohibits advertising prescription-only medicines — including GLP-1 weight-loss medications, medicinal cannabis and many peptides — to the public. We know these rules cold, we design campaigns around them, and we protect your registration while we grow your practice. That's the difference between marketing that works and marketing that gets you a letter from the regulator.
Whether you're opening your doors, filling a new practitioner's books, or scaling across multiple locations, we'll build you a plan that gets patients in and keeps you compliant.
Book a free, no-obligation discovery call with The Praxis Collective today.